Email Marketing

Did spam kill email marketing? The answer is: apparently not. Companies spent $885 million on email marketing in 2005 and it is predicted they will spend $1.1 billion by 2010. Why? Because email marketing works! Last year the return on investment (ROI) was $57 for every $1 spent. Online marketing is quickly taking the lead in company marketing budgets: 31% will be spent on websites and 21% on email marketing.

JMA Design Company can show you how to grow your list and how to maximize that list. Then, using Aweber.com, JMA Services will design an email campaign which will automatically send a series of emails at specific intervals to your customers. Here is an example:

• After using your services, your customer can receive an email thanking them for choosing your company.
• Two days later, they can receive an email confirming their satisfaction with their purchase and asking for feed back (this can be a simple “please reply” requesting a testimonial- or- a full scale online survey using QuestionPro).
• Two weeks later they can receive an email announcing a special offer for special customers.

All this can be set up to happen automatically once the email is entered into the system.
"Email promotions and offers generate immediate action. Informative email newsletters and other emails ... build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty." By Mark Brownlow, November, 2006

©2007 JMA Services